AVO Series · Phase 01 of 03

Discover —
Find the Focuses AI Will Use.

Good AVO starts with a clear inventory: what questions should AI answer about your brand, and where are you invisible?

10Top User Questions per Category
5Canonical Prompts per Focus
5Pages Made “Answer Ready” First

Three Lenses on Where You Stand Today

Before building anything new, establish a clear baseline of how AI currently represents — or omits — your brand.

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Lens 01
Search AI Queries
Ask major LLMs (ChatGPT/Gemini/Claude) the top 10 user questions in your category and record where your brand appears.
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Lens 02
Content Inventory
Map your published assets — papers, product pages, guidelines — their metadata quality, and backlink/citation footprint.
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Lens 03
Source Risk
Identify outdated, contradictory, or unsafe claims that could be amplified by LLMs before they become a liability.

Topic + Intent = Focus

A Focus is a narrowly defined topic + user intent that your brand wants AI systems to answer authoritatively.

Vague Topic
“Content about drug X safety”
No audience, no intent, no priority
→
Defined Focus
“Drug X: safety profile in renal impairment — HCP clinical query”
Topic + audience + intent + evidence sources

Prioritize by impact: commercial importance, clinical relevance, and citation gap. Then create a short Focus registry — title, one-line intent, priority, and evidence sources.

Three Moves Before You Build Anything New

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Move 01
Make 5 Pages Answer-Ready
H1 as question, 40-word direct answer, data points and citations.
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Move 02
Create a Prompt Book
5 canonical prompts per Focus, in real user wording.
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Move 03
Run a Visibility Score Test
Test your prompt book across major LLMs immediately.
You don't need a perfect content library to start measuring. You need five sharp answers and a prompt book that mirrors how real users actually ask.

Ready to Build Citation-Grade Content?

Explore Phase 02 — the chunking rules, provenance standards, and MLR-capable production flow that make content extractable and trustworthy.

Build Citation-Grade Content → Measure Visibility